Melbourne's Herald Sun, Sharing budget burden

Herald Sun article with Jo Lane and Kris Lempriere

Melbourne's Herald Sun, Business Section 31st May 2007

Photo Caption: Jo Lane and Kristine Lempriere are businesswomen who know the power of networking.

Article by Claire Heaney begins 'Small businesses with limited marketing budgets are pooling their resources to extend their reach.
Kristine Lempriere, who runs a home-based children's label called Townmouse, has teamed up with Jo Lane, who runs a stationery and gift card business called Illustrata..............Ms Lane said her Illustrata products were generally only available through selected stockists but she does sell some cards from the house. But Ms Lane siad the best way to grow her business was to attend the regular Reed Gift Fairs where retailers pick up their stock.'